In today’s digital landscape, video is king. This course is your gateway to mastering the art of video production tailored specifically for business needs and marketing on social media. Whether you're a small business owner, marketing professional, or entrepreneur, this comprehensive course will equip you with the skills to create compelling video content that captivates audiences and drives engagement. What You'll Learn: - Fundamentals of Video Production: Understand the basics of video creation, including camera operations, lighting, and sound. - Content Strategy: Learn how to develop a video content strategy that aligns with your business goals and target audience. - Filming Techniques: Get hands-on experience with filming, including shooting techniques, framing, and angles. - Editing and Post-Production: Discover how to edit your videos using industry-standard software, adding effects, music, and graphics to enhance your content. - Re-purposing and Distribution: learn ways to optimise your content, create shorter form videos from your longer ones, and distribute them across various platforms to maximize production time, reach and impact. - Performance Analytics: Understand how to measure the success of your video content and make data-driven improvements.