Established in 2015, Daniel East was one of the first acts in the UK to take on the role of being an Ed Sheeran Tribute act. Since then, the show has grown and performed all over the UK as well as stints in France, Germany, Lithuania, Canada, Spain, Ireland and many more.

In 2017, Daniel was invited to perform his Ed Sheeran Tribute show on the P&O cruise ships and, since then, has been invited back multiple times as well as accepting contracts on Celebrity Cruises and Carnival Cruises.