Ever wondered what your favourite players are thinking during a penalty shootout? Curious about what science and football have in common? Uncover the psychology behind success in elite football and what it takes to perform at the highest level. Sports Analyst and former Director of Research at Liverpool FC, Ian Graham, shares how data can be used to analyse player and team performance. Sports and performance psychologist Gillian Cook will help uncover the mental factors that define champions, from handling pressure and motivation to building confidence and resilience on the world stage. Chaired by Kit Yates. Perfect for football fanatics and sports enthusiasts who want to know what it takes to lift the World Cup trophy. There will be a book signing after this event.