Singer, songwriter, dancer, and actor Jason Derulo belongs to a new breed of multi-hyphenate artists who know no creative boundaries. And as the flagship artist for the new joint venture between Warner Bros. Records and super-producer J.R. Rotem's label Beluga Heights, Derulo has set his sights high. "I don't want to stay in a box," he says. "I want all the love!" He's already feeling that love. Derulo's smash debut single "Whatcha Say" - an irresistible slice of finger-snapping, futuristic pop-R&B - quickly climbed to No. 1 on the Billboard's Hot 100, Rhythmic, and Pop charts and remained atop the Pop chart for four consecutive weeks, making Derulo one of two new artists who debuted in 2009 to go to No. 1 at all three formats with a debut single.