Returning bigger and better for 2023, Lidl’s Chateaux Noir event will see guests immersed in total darkness for a series of brand-new wine tasting sessions, hosted by Lidl’s resident Master of Wine Richard Bampfield. Designed to democratise wine, the revamped sensory spectacle will see Lidl take on major drinks brands as it aims to change the perception that you need to blow the bank to enjoy quality booze this festive season. It follows new research by the supermarket that revealed more than a quarter (27%) still think premium labels are better quality and are willing to pay above the odds when entertaining. Guests will first enter a never-before-seen ‘palate cleansing tunnel’, before moving into a blackout tasting room where they’ll be served by night-vision-goggle wearing waiters. They’ll then be invited to try a selection of Lidl tipples, some tasted directly against big brand rivals, before a grand reveal in the final room.