14 GIFs that capture our reaction to Buzzfeed's 'UK's First Political Interview Conducted Entirely In Emoji'
Disclaimer: This is an archived article dated before Saturday 1 January 2022. As such, images and embedded content may be missing.
Buzzfeed interviewed likely new Scottish Labour leader Kezia Dugdale and it was totes lols

Buzzfeed interviewed likely new Scottish Labour leader Kezia Dugdale and it was totes lols
Buzzfeed has just published an interview with Scottish Labour's Kezia Dugdale MSP, in which the party's leadership favourite to replace Jim Murphy responds entirely in emoji. Lost for words at this turn in the political dialogue, we decide to capture our reaction in the only remaining appropriate format.
At first when we clicked on the link we were like
Some people took it kinda badly
Others were more conflicted, but no-one could quite comprehend what had just happened
Our disbelief continued because, well, you know
By the time we realised that poltical discourse actually fits seamlessly with emojis we couldn't help but wonder
And this made us really sad
We wanted to blame Buzzfeed so badly
Then we had an idea to talk through Dugdale's emojis using the best defense mechanism we've learned to deal with life's curveballs
No, not that …
Using GIFs, obvs
And trying to be positive about it, we figure at least it got people reading a political interview they would otherwise have ignored
So, here's to you, Buzzfeed
And how could we forget, you too, Kezia Dugdale
What ever will they think of next?

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