The village of Whitehills between Banff and Portsoy on the Moray Firth was built up around its harbour. One of only a handful in the area to be owned by the village itself, rather than the local authority, the harbour that once thrived on fishing is now a successful yacht marina.

Family-run Downies of Whitehills has over 100 years experience in the fishing industry, buying, processing and selling the pick of the local catch to sell at their fish shop in Whitehills, as well as a new concession within Mitchells Dairy shop in Inverurie. As well as wet fish sales, Downies is always developing new products such as Cullen skink pies, or a smoked haddock and cheese bridie, while Whitehills smokies are a delicate hot-smoked haddock. Downies also sell online, and are regulars at events throughout Aberdeenshire, from Taste of Grampian to the Scottish Traditional Boat Festival in nearby Portsoy, where their mobile van dishes out seafish delights to the hungry hoards.