The highly anticipated Johnnie Walker Princes Street visitor experience is due to open its doors to the public on Monday 6 September 2021. Tickets for the experience are now on sale and start at £25, which includes a 90-minute tour and three personalised Scotch whisky drinks.

Johnnie Walker Princes Street's two rooftop bars, retail floor, museum and personalised Journey Of Flavour whisky tour will give visitors a complete and immersive view of the brand's 200-year history, not to mention a well-situated venue for live events and performances due to take place throughout the year. No booking is required to enter the ground floor retail space or bars. Further information on how to make reservations is coming soon.

Due to the ongoing pandemic, the team at Johnnie Walker Princes Street will put a number of safety measures in place ahead of the opening. These include a reduced store capacity, one-way systems through the building, additional cleaning and hygiene routines, social distancing and hand sanitiser stations. Guests will be asked to keep face coverings on when moving around the building and contactless payments will be encouraged.

Barbara Smith, Managing Director of Diageo's Scotland Brand Homes, says, 'Over the past year we have faced unprecedented challenges brought by the Covid-19 pandemic but now we can finally start the countdown to the opening of Johnnie Walker Princes Street.

'We have built an incredibly talented and diverse team who will bring the Johnnie Walker story to life, creating a world-class experience for our guests.

'Johnnie Walker Princes Street will offer something unlike any other visitor experience in Scotland. It will be a venue for everyone, whether that's visitors to Scotland or local people in Edinburgh, Scotch whisky lovers or those savouring Scotch whisky for the first time. We can't wait for you to join us.'

Johnnie Walker Princes Street will open to the public on Monday 6 September. Pre-book the experience at johnniewalker.com.