Originally from Dundee but now living in Edinburgh, Glenfiddich's Ambassador to Scotland Mark Thomson spoke to the List all about the common misconceptions of his role and his favourite watering holes around Scotland.

How would you describe your role?

I get asked a lot to describe my role – and it normally surprises people to hear what’s involved. I think with the rise of social media ‘ambassadors’, people often have a skewed view of the job.

First and foremost, I’m an educator who has studied the brand history, the world of whisky and have an insight into the marketing of brands. This helps me deliver the story of Glenfiddich to audiences in an authentic and rich way. I can be training bar teams around various venues in Scotland, hosting dinners at hotels, whisky shows and masterclasses for the public or taking part in interviews. No two days are the same schedule and now that we are back travelling, no two days have the same bed! Oh, and then there is of course social media – you’ll find me often updating my Instagram (@singlemaltmark) with my travels and, lastly, quality control of the whiskies in the bar I’m visiting that evening is vital. 

When did you become the Ambassador to Scotland for Glenfiddich?

I’ve been the Ambassador to Scotland for Glenfiddich for 8 years now and prior to that had held a few roles in the whisky industry. The amber nectar has long been a passion of mine, and Glenfiddich was actually the very first dram I pinched from my grandfather – little did I know all these years later I’d be working for the brand. Glenfiddich is still owned by the Grant family – the very family who built the distillery back in 1887 – and they continue to steer the distillery to success with that legacy at the forefront.

What makes Glenfiddich so special?

With such an iconic brand, it’s easy to forget that we were the catalyst for many firsts in whisky, such as releasing the first single malt outside of Scotland, the first distillery to release a double maturation whisky (Balvenie) and many other pioneering projects. This maverick attitude continues today with our experimental releases and Grand series – something a little different for the whisky drinker to explore. 

What are your favourite spots to frequent around Scotland?

The Athletic Arms, Edinburgh

Now, Edinburgh has its fair share of whisky bars – and it’s difficult to pick a favourite – but the Athletic Arms (AKA The Diggers) is certainly up there. A short taxi ride out of the city centre and you’ll find one of the best whisky selections going – along with fine pies and a very warm welcome from the landlord Kevin. Its traditional interior and open feel make it a perfect spot to wind down and perhaps chat with one of the regulars or the variety of tourists who make a special point of stopping by.

The Pot Still, Glasgow

It is a rare occurrence for me not to pop my head into The Pot Still on Hope Street in Glasgow if I’m through in the city. Another traditional pub, with an incredible selection, pies (again) and always a bustling atmosphere. I’ve even been known to help clear tables on particularly busy nights before ordering a dram for myself. The owners, Frank and Geraldine, are good friends and it’s fair to say we’ve shared a few drams or two in the past – but no matter if it’s your first time in or you’re as well known as the furniture – the welcome is always the same. Top class. 

The Whisky Bar, Torridon House Hotel

It may be quite a journey to get there, but it’s well worth it. A luxury five star hotel on Loch Torridon, surrounded by the most spectacular mountains and a bar filled with whisky – you may never want to leave. I recently travelled there to take the team through our Glenfiddich range and sample some new drams, all the while I couldn’t help but be distracted by the scenery outside and the selection of whiskies inside. From the moment you walk through the doors, the grandeur of the building (built in 1887 – the same year as Glenfiddich) and the impeccable service from the staff indicate you’re in for a treat.

To discover more about Glenfiddich head to glenfiddich.com/uk

This article is sponsored by Glenfiddich