As well as the exclusive Johnnie Walker x Scott Naismith experience, which will give guests the chance to co-design their very own unique bottle of Johnnie Walker Blue Label by harnessing cutting-edge, purpose-built AI-technology, the five-star venue will be hosting some Fringe performers in its Label Studio.

Amongst those taking to the stage at The World’s Leading Spirit Tourism Experience, is Nicola Alexander and Lori Flannigan.

Nicola and Lori, who are currently Johnnie Walker Princes Street’s Experience Ambassadors, along with their fellow ‘She Burns’ performers, are talented musicians and singers. The group, who perform recitals of Robert Burns interspersed with our own stories in a music and comedy show, formed the quartet after meeting working at the venue and since have been creating and performing together.

Nicola said: ‘Performing She Burns with my peers from Johnnie Walker Princes Street in the place we met is an exciting full-circle moment. It will be brilliant to perform in this iconic building in the centre of Edinburgh during The Fringe. The team at Johnnie Walker Princes Street have always been behind us, encouraging us to follow our talents and continually celebrate and champion the thriving arts and culture scene here in Edinburgh.’

She Burns, Johnnie Walker Princes Street, 13-14, 16-17 & 24-25 August.