Official partner of The Fringe, Johnnie Walker Princes Street, is gearing up for its first summer in the heart of Edinburgh’s west end, showcasing the best of the festival’s calendar of shows in a series of unmissable events running from 11–28 August titled Pick Of The Fringe.

With thousands of performances to choose from throughout the world’s biggest arts festival, deciding what to see can be a conundrum for many. The eight-floor whisky experience has stepped in to help guests ease their show selection dilemmas with an incredible line-up of entertainment.

Set in Johnnie Walker Princes Street’s purpose built event space, Label Studio, two must see shows will run daily every Thursday–Sunday at 4.30pm and 10.15pm. Each day, three acts have been hand-picked from The Fringe’s unrivalled talent pool, for exclusive performances overlooking the Edinburgh cityscape.

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Guests will be treated to a mixed bill of comedy, music and theatre, alongside some of the finest cocktails and drams available in the capital. The line-up includes performances from: Grammy and Emmy-winning Soweto Gospel Choir, Britain’s Got Talent finalist, Magical Bones, Australian drag and circus act, Briefs Factory, America’s Got Talent semi finalist Dom Chambers, and many more.

Lauren Hyder, Events Manager at Johnnie Walker Princes Street, said: 'When it comes to arts festivals, nobody does it better than the Fringe, so we absolutely had to get in on the action for when all eyes rightfully turn to Edinburgh again this summer. It’s a big year for both of us, with the festival celebrating its 75th anniversary and Johnnie Walker Princes St enjoying its first summer in the city.

'Our Label Studio space has already played host to some amazing events and acts since we opened in September last year, and we can’t wait to welcome festival goers for Pick of the Fringe. The acts we’ve selected truly represent the best the festival has to offer, so if you’re struggling for what to pick from the dizzying amount of shows available, we’ve got you well covered.'

^{Magical Bones}

The team at Johnnie Walker Princes Street know a thing or two about making the perfect blend and their festival line-up proves to be no different. Tickets for Pick Of The Fringe are available to purchase now.

No trip to Scotland would be complete without sampling the national drink. The Journey Of Flavour is a 90 minute tour with three whisky drinks tailored to your flavour preference (non alcoholic options available). Complete with a unique flavour-based quiz and personalised cocktails, the full-sensory adventure culminates in a flavour-filled celebration with three whisky drinks.

Ticket holders for any Pick Of The Fringe event receive 30% off their Journey Of Flavour experience along with 20% off in the venue’s state-of-the-art retail store, subject to terms and conditions.

For tickets, head to johnniewalkerprincesstreet.com.