If the recent Super Bowl taught us anything, it’s that an endorsement from Taylor Swift can elevate even the biggest brands to new heights. Co-owners of Perthshire-based womenswear label Little Lies, Jade and Stuart Robertson experienced their own version of the ‘Swift effect’ this year when the pop behemoth was pictured wearing one of their designs. ‘It’s not something you can really curate or orchestrate,’ says Jade. ‘You couldn’t pay for that kind of exposure. To put it into context, we met our monthly target in a day.’   

Named after a Fleetwood Mac song and inspired by the wardrobes of rock icons Stevie Nicks and Robert Plant, Little Lies has music woven into its very fabric. ‘I fell in love with that era as a teenager,’ recalls Jade. ‘My auntie was in a band in the 70s and she would tell me about being at parties with Led Zeppelin and The Beatles.’ Little Lies began as an online boutique, stocking clothing, accessories and homeware sourced from global wholesalers. When they rapidly outgrew this business model in lockdown, the Robertsons decided to relaunch as a brand instead. ‘Now we want to design everything ourselves in-house,’ says Jade. ‘All of our items are manufactured exclusively for us so we’re a fashion label as opposed to a shop.’

A new spring/summer collection arrives in April, and is sure to include signature flow dresses, flared trousers and graphic tees. Stocking sizes from eight to 24 as standard, Jade wants every shopper to be able to enjoy Little Lies. ‘A lot of what we do is about women feeling great in clothes and feeling like they’re expressing themselves as opposed to following trends. We think about buying what we call “future vintage”, pieces true to your personal style that you’ll have and adore for the rest of your life.’

Check out the official Little Lies site or follow the brand on Instagram.