Sam Williams: Touch Me Not comedy review – Relentlessly upbeat
An hour of comedy full of intelligence, warmth and silliness

Sam Williams bills himself as just your average boy-next-door bisexual, with lovely hair and a talent for content creation. Though if you do happen to live next door to him, chances are it’s in Maidenhead which is not exactly a town crying out for a Fringe debut about pegging for Jesus. His hometown gets only a fleeting mention, however, mostly during a teenage attempt to seduce the window cleaner (Bruce Spring-clean), in the style of the iconic Gabrielle Solis (if you know, you know). From there, Williams takes us on a tour of his adolescent fantasies colliding messily with reality; this scrappy journey eventually deposits him in London where he eats cat food to pay the bills as a ‘viral moment maker’.
Relentlessly upbeat and determined to live authentically, he recounts eye-opening relationships: sexual encounters with strangers, online flirting with an Olympic figure skater and, more unexpectedly, a growing connection with the church. Raised atheist, Williams talks about his religious awakening with intelligence, warmth and silliness, never pushing the audience away, even when the subject matter might risk it. Should he quit the day job? Absolutely. Is he destined to return next year, the prodigal son of comedy? Too soon to tell. But watching him work it all out on stage is its own kind of revelation. And it feels inevitable he’s only going to get funnier.
Sam Williams: Touch Me Not, Pleasance Courtyard, until 25 August, 5.50pm; main picture: Michael Julings.