Fitting in well with Bedlam Theatre’s rowdy late-night atmosphere, Shakesqueer abducts William from the heritage industry’s grip and corrupts Romeo And Juliet with lip-synch pop anthems and an irreverent reimagining of those star-crossed lovers. A loose cabaret format gives way to a series of lively routines that mock the script’s seriousness, and Shakesqueer’s blend of audience participation and familiar songs is a winning conclusion to a day of Fringe theatre.

Although the plot is familiar, the break-down rescues these lovers from their tragedy, revelling in absurd catfights and the irony of drag artists remaking those classic characters. Funky dance moves and a burlesque aesthetic keep the energy high and the humour broad; this ensemble is never overwhelmed by either the source material or the loud atmosphere, discovering the tragedy’s camp fun and sending up all those overwrought passions.

While each scene quickly evolves into a comic routine (whether in the protagonists’ meeting or familial conflicts) the production is warm and witty. Parallels between Shakespeare and contemporary pop culture become strangely obvious, forming the basis of sharp parody and recognisable hooks for their routines. With a rapid pace and a determination to entertain, Shakesqueer has a unique atmosphere that suits the Fringe, a kind of unseasonal pantomime that jettisons the baggage and seriousness of Shakespeare for an irreverent and joyous DIY kitsch extravaganza.

Shakesqueer, Bedlam Theatre, until 26 August, 12.30am.