The Johnnie Walker Experience has announced a new collaboration with Scottish fashion label Charles Jeffrey LOVERBOY, bringing a limited-edition accessory capsule and a series of specially commissioned illustrations to its flagship Edinburgh venue.

The partnership teams up The Johnnie Walker Experience on Princes Street with the London-based designer known for his character-led approach, bold visuals and playful irreverence. Drawing on Scottish cultural references and Johnnie Walker’s own iconography, the four-piece capsule will be sold exclusively at the eight-floor immersive attraction’s retail area.

The launch is marked by an on-site celebration and the debut of a new limited-time cocktail, The Loverboy, created specially for the partnership and served at the 1820 Rooftop Bar on the venue’s sixth floor.

To coincide with the release, a new short film titled The Walk has been created for social channels, starring actor and LOVERBOY collaborator Honor Swinton Byrne, who was raised in the Scottish Highlands. Shot in and around The Johnnie Walker Experience, the film focuses on Swinton Byrne as she moves between three Scottish-inspired archetypes, dressed in a mix of archive LOVERBOY and the label’s AW26 collection.

Creative director and designer Charles Jeffrey said: ‘The Johnnie Walker Experience felt right because it invites people in and encourages them to enjoy whisky their own way, breaking down any preconceived ideas. Johnnie Walker has an incredible heritage, but I was given the freedom to use that as inspiration - to play with it and make it personal.’

Erin Ramsay, head of The Johnnie Walker Experience, said: 'The Johnnie Walker Experience is about inviting people to engage with whisky and Scotland's heritage through immersion, creativity and storytelling. This collaboration brings those ideas to life through fashion, design and visual language, adding new layers to how visitors experience the space. Charles Jeffrey LOVERBOY, one of Scotland's most influential fashion designers, brings a contemporary perspective that sits naturally alongside our own, while Honor Swinton Byrne captures the individuality and confidence at the heart of our mantra “Do The Walk”. We’re excited to open this collaboration up to visitors and see how people engage with it in their own way.'

The limited-edition capsule includes individual pieces priced from £38 and will is available now while stocks last. Visit The Johnnie Walker Experience to discover, shop the collection and book a tour.