Become an Ambassador with this all inclusive one day course that will bring you into the world of Scotch Whisky - teaching you how to smell, taste and talk all things whisky.

The Whisky Ambassador programme is the original accredited Scotch Whisky training course. Designed both for the Licensed trade and those seeking a comprehensive grasp of Scotch, the course gives you the knowledge, skills and confidence to talk to customers about Scotland’s national drink, furthermore improving customer experience and exponentially increasing sales of Scotland in a glass.®

The Whisky Ambassador is a one-day programme covering:

The economic impact of Scotch whisky
How, when and where it all started
Where and how it’s made
Nosing and tasting
Mixers and cocktails
Sales and customer service
Drink less. Drink better
Other world whiskies
Practical and written exams

Ideal for bar managers and full time hospitality staff as well as people passionate about whisky or looking to break into the industry, the programme is accredited by BIIAB, the UK’s leading provider of qualifications for the licensed trade.